The U.S. ski tourism industry is anticipating a reduction in international visitors, influenced by geopolitical factors and economic conditions. This trend is notable at resorts such as Whitefish Mountain Resort in Montana, which typically receives a quarter of its business from Canadian travelers.
Impact on Border Regions
Montana tourism officials have recorded a 25% decrease in Canadian visitors. Furthermore, Canadian credit card expenditures in Whitefish's commercial establishments, including boutiques, restaurants, and hotels, have declined by 12%. This situation significantly affects communities like Whitefish, which has a population under 10,000 and relies heavily on tourism.
National Tourism Outlook
The U.S. Travel Association projects a decrease of 5 million international visitors to the United States this year. Longwoods International, a tourism market research firm, has conducted monthly surveys of Canadians, identifying U.S. political actions, such as tariffs and rhetoric, alongside the weak Canadian dollar, as primary reasons for trip cancellations to the U.S.
Local Responses and Industry Adaptations
In response to these trends, tourism-dependent towns, including Kalispell, Montana, near Whitefish, have launched initiatives like "Welcome Back Canada." This program offers incentives such as 20% discounts on hotel rooms to encourage Canadian tourism. Businesses state their focus is on guest service and maintaining occupancy.
The start of the ski season was initially affected by low or absent snowfall and mild temperatures, leading to delayed openings at numerous resorts across the West, including Whitefish Mountain Resort. Snowfall has since commenced in the Rockies and Pacific Northwest.
Whitefish Mountain Resort experienced its second-busiest season on record, with tariffs impacting business after peak periods. While international visitor numbers have been a concern, a rise in domestic tourists and population growth in Montana have partially offset the decline. However, a pattern of last-minute bookings from domestic tourists presents planning challenges for businesses.