New Fee Introduced for Twelve Apostles Visitor Centre
The Victorian government is set to introduce a new fee for visitors to the Twelve Apostles Visitor Experience Centre, scheduled to open by the end of this year. This move aims to ensure the long-term sustainability of the iconic destination.
The exact fee amount will be determined following extensive consultations with local councils, traditional owners, and businesses in south-west Victoria. Local residents and members of the Eastern Maar community will be exempt from the charge.
"Local residents and members of the Eastern Maar community will be exempt from the new visitor fee."
Rationale and Reinvestment of Funds
Environment Minister Steve Dimopoulos stated that the fee aims to ensure the maintenance of the world-class destination for future generations. Funds generated from the entry fee will be collected by the Great Ocean Road Parks and Coastal Authority.
These funds are specifically designated for:
- Upgrading beach access facilities.
- Enhancing visitor amenities.
- Maintaining historic landmarks.
The government emphasizes that all money raised will be reinvested directly into the Great Ocean Road region. This ensures that the revenue contributes to improving the visitor experience and preserving the natural beauty of the area.
Managing High Visitor Numbers
Over 6 million tourists visit the Great Ocean Road annually, with 2 million specifically visiting the Twelve Apostles. To manage these significant numbers and guarantee parking during peak times, a visitor booking system will also be implemented alongside the new fee.
To manage these numbers and guarantee parking during peak times, a visitor booking system will also be implemented.
The Victorian government noted that this model is consistent with entry fees imposed at other prominent destinations. These include Uluru-Kata Tjuta National Park, Kosciuszko National Park, and Wineglass Bay Lookout, setting a precedent for managing high-traffic natural attractions.
Stakeholder Support
Andrew Jeffers, chairman of Great Ocean Road Regional Tourism, expressed support for both the new fee and the booking system. He deemed them essential for a high-quality visitor experience.
Jeffers clarified that the proposed fee specifically targets the visitor centre, which recently underwent a $128 million construction. He emphasized that the fee does not restrict access to other areas of the Great Ocean Road.