QTCinderella Details Challenges in Streaming Career

Prominent Twitch streamer QTCinderella, whose real name is Blaire, has stated that she would have preferred to pursue a different career path. The 31-year-old, known for video game streaming and cooking content to her 1.2 million followers, also founded the annual Streamer Awards in 2021. Blaire indicated that the negative aspects of her profession, including constant public scrutiny and safety concerns, have made the role difficult despite her acknowledged fortune.

Blaire expressed that if she could reverse her decision to enter streaming, she believes her overall well-being would be improved. She specifically mentioned wishing she could advise her younger self against pursuing this career.

Safety Concerns for Content Creators

Throughout 2025, several female content creators have publicly addressed concerns regarding their personal safety, particularly at public events.

In March 2025, three US Twitch streamers—Cinna, Valkyrae, and Emiru—reported receiving death threats while participating in a week-long marathon stream. Later, at the annual TwitchCon event in October, Emiru was physically accosted by an individual from the crowd who attempted to kiss her without consent. Her personal security intervened, though Emiru later criticized the on-site security for not detaining the individual until hours after the incident, a claim Twitch subsequently disputed.

Blaire has also reported facing harassment and threats due to her public profile. She stated that her Instagram direct messages frequently contain threatening content. In 2021, she incurred over $2,000 (£1,500) monthly expenses for the removal of heavily edited images of herself from online platforms. In January 2023, deepfake pornographic material featuring her likeness and that of other female streamers was discovered on a website.

Furthermore, Blaire initiated a craft shop in Los Angeles earlier this year but rarely visits the premises. This decision stems from instances of individuals appearing at the shop specifically seeking her, which she stated compromises the safety of her employees.