Spider-Man: Brand New Day — Marketing Rollout and Full Preview
Overview
The marketing and promotional rollout for the fourth installment in the Tom Holland-led Spider-Man franchise, titled Spider-Man: Brand New Day, is now underway. The film is scheduled for theatrical release on July 31, 2026, by Sony Pictures in collaboration with Marvel Studios.
The first official trailer has been released, and preliminary footage was presented at the CinemaCon convention on April 14, 2026.
Narrative and Setting
The story is set four years after the events of Spider-Man: No Way Home (2021). A logline for the film states that Peter Parker is living alone and dedicated to being Spider-Man in a New York City that no longer knows his name.
The plot involves a “surprising physical evolution” for the character and the emergence of a “new pattern of crimes” leading to a powerful adversary. Sources describe a “dangerous change” for Peter and the need for him to confront his past.
“Some of the consequences of Peter Parker’s choice to make his friends forget him.” — Tom Holland
CinemaCon Footage Description
At CinemaCon on April 14, 2026, Sony Pictures presented a scene from the film. The sequence depicts Peter Parker attending a house party where he encounters his former friend Ned Leeds (Jacob Batalon).
The narrative from Spider-Man: No Way Home concluded with a spell that erased the world's memory of Peter Parker's identity. In the presented scene:
- Ned does not recognize Peter
- Ned discusses his investigation into Spider-Man’s identity, referencing a “Spider-Man board” or “Spider-Tracker” he has created
- Peter also observes his former girlfriend, Michelle ‘MJ’ Jones-Watson (Zendaya), who is shown with a new romantic partner
- Peter introduces himself to MJ as “Maynard”
Marketing and Trailer Performance
The marketing campaign included the launch of the “Spidey Tracker,” a website indicating global appearances by Spider-Man.
Sony Pictures Chairman Tom Rothman stated that the film's official trailer received over 1 billion views within its first four days of release. Rothman described this as making it the most-watched trailer in history. Other reports cited 718 million views in the first 24 hours.
“The most emotional Spider-Man we’ve ever made, and in some ways, the most grown up.” — Tom Holland
Cast and Crew
Tom Holland returns as Peter Parker / Spider-Man. Confirmed returning cast members include:
- Zendaya as Michelle ‘MJ’ Jones-Watson
- Jacob Batalon as Ned Leeds
- Jon Bernthal as Frank Castle / The Punisher
- Mark Ruffalo as Bruce Banner / The Hulk
- Michael Mando as Mac Gargan / Scorpion
New cast members include:
- Sadie Sink (role unspecified)
- Tramell Tillman (role unspecified)
- Liza Colón-Zayas (role unspecified)
- Marvin Jones III as Lonnie Lincoln / Tombstone
Direction and Writing
Destin Daniel Cretton (Shang-Chi and the Legend of the Ten Rings) directed the film, taking over from Jon Watts. The script was written by Chris McKenna and Erik Sommers, who also wrote Spider-Man: No Way Home.
Producers: Kevin Feige, Amy Pascal, Avi Arad, and Rachel O’Connor. Executive producers: Louis D’Esposito and David Cain.
Statements from Personnel
Tom Holland, who appeared via hologram at CinemaCon, stated the film shows “some of the consequences” of Peter Parker’s choice to make his friends forget him. He described the film as “the most emotional Spider-Man we’ve ever made, and in some ways, the most grown up.”
Sony chairman Tom Rothman stated the film “feels like nothing we’ve ever made” and called it Holland’s “finest performance.”
“This film feels like nothing we’ve ever made.” — Tom Rothman, Sony Pictures Chairman
Production Context
Filming concluded in December after several months of production in the UK. Spider-Man: Brand New Day is Tom Holland’s first appearance as Spider-Man in theaters since Spider-Man: No Way Home, which grossed over $1.9 billion worldwide.
The film is set for release ahead of Avengers: Doomsday, scheduled for December 18, 2026.