New Partnership Tackles Digital Exclusion in Greater Manchester
A new partnership involving the University of Liverpool, Good Things Foundation, Autotrader, and the Greater Manchester Combined Authority (GMCA) has been established to address digital exclusion. The collaboration aims to develop a long-term plan for affordable digital access within Greater Manchester.
This initiative follows a commitment by Greater Manchester Mayor Andy Burnham to tackle digital exclusion in the region. Data indicates that over 25% of Greater Manchester residents live in areas categorized as among the 10% most deprived nationally.
Research and Program Details
Professor Simeon Yates' research from the University of Liverpool, focusing on digital inclusion and exclusion, will contribute to developing a pathway for change and generate insights potentially beneficial for other UK communities. The Digital Media and Society Institute (DMSI) at Liverpool will support an initial six-month program of exploration and engagement across Greater Manchester. This program will involve various organizations to identify barriers to digital inclusion and propose sustainable solutions. The findings are intended to inform Greater Manchester's long-term digital inclusion strategy and offer learning for other regions.
The GMCA's involvement is intended to ensure the program produces region-specific outcomes for long-term action. The focused exploration will build evidence on digital affordability and skills needs based on lived experiences, aiming to create a shared understanding of sustainable solutions and a framework for coordinated investment.
Stakeholder Insights and Commitments
Councillor Nick Peel, Leader of Bolton Council and GMCA Lead for Digital, stated that digital technology and skills are crucial for access to jobs, education, healthcare, and public services, noting that many in Greater Manchester are excluded due to unaffordable or inaccessible digital resources.
"Digital inclusion is fundamental to the region's ambition for a thriving city where everyone can lead a good life, and that the program aims to remove barriers and develop an evidence-led approach."
Good Things Foundation will lead the program, utilizing its national expertise in digital inclusion and working with various partners. Autotrader, a Manchester-headquartered company, will provide commercial insight to explore sustainable approaches to improving affordable digital access.
Professor Simeon Yates emphasized that addressing digital exclusion requires a robust, evidence-based approach, and the research will provide necessary data for the plan's sustainable impact. Christos Tsaprounis, People & Culture Director at Autotrader, expressed commitment to understanding barriers and exploring long-term solutions. James Muscat-Sharp, Director of Partnerships at Good Things Foundation, highlighted the necessity of digital technology for essential services and the challenge of digital exclusion in the UK, especially Greater Manchester. He stated the program aims to build a shared evidence base and develop practical approaches for lasting change.