ABC Sport Returns to VFL Broadcasting, Evoking VFA Nostalgia
ABC Sport has announced its return to Australian Football broadcasting through a new VFL rights deal, a development that has generated significant nostalgia among fans. Many recall the ABC's previous VFA (Victorian Football Association) coverage, particularly its original commentary team, which became a beloved part of the weekend for many.
VFA broadcasts were the only live football accessible on Saturdays during their original run, making them a significant part of the weekend for many.
The Original Commentary Era
Jason Bennett, the new commentary lead, highlighted the unique position of the VFA broadcasts. Phil Cleary, a premiership footballer and coach, was a prominent voice during this period. Peter Gee served as the frontman, consistently emphasizing the VFA's value as a community game. The original commentary team consisted of Gee and Ross Booth on play-by-play, with Cleary and Sam Kekovich as expert commentators.
Evolution of ABC's VFA Coverage
In 1987, ABC temporarily covered the national VFL competition due to a rights dispute. Concurrently, the VFA, which lacked a broadcaster, saw Peter Gee and Drew Morphett cover its finals, with Phil Cleary joining as an expert. This period saw the team's chemistry recognized, despite Cleary's personal tragedy at the time.
When Channel Seven reclaimed VFL rights in 1988, ABC secured a deal with the VFA, continuing its broadcasts until 2014.
Distinctive Style and Impact
The ABC's VFA broadcast model transformed Sunday games into a Saturday 'match of the day', drawing significant viewership. Phil Cleary's dual role as a coach and commentator allowed him unique analytical insights, enriching the coverage.
The commentary team was known for its diverse personalities:
- Gee's measured approach
- Kekovich's passion and humor
- Booth's critical analysis
Ross Booth was also a trailblazer, being a likely gay man calling the game in a traditionally masculine sport. Cleary often incorporated political and ethical observations into his commentary, adding another layer to the broadcasts.
The team focused on the VFA as an independent entity, highlighting individual players and the league's character, and reflecting the cultural diversity of suburban Melbourne.
Despite being a niche offering, VFA broadcasts achieved significant ratings, especially during finals, competing effectively with commercial broadcasters in their time slots.
Legacy and Future
The VFA broadcasts served as a launchpad for Sam Kekovich's media career. They also contributed to Phil Cleary's election as an independent Federal Parliamentarian, a role he held while continuing his commentary and coaching duties. The team addressed the league's challenges, including its eventual name change to VFL in 1996 and various club dissolutions.
Peter Gee later joined ABC Tasmania, and Kekovich moved to AFL radio. The original ABC team remains iconic, with memorable moments such as Peter Gee's call of the 1990 Grand Final.
Jason Bennett expressed hope that the new ABC coverage will honor this legacy, viewing state league football as a significant element of the sport's traditions.
ABC Sport's live VFL coverage is set to begin on Saturday, March 21.