X Announces Major Livestream Monetization Overhaul to Compete with Twitch and Kick
Nikita Bier, Head of Product at X, has revealed plans for an "order-of-magnitude multiplier" in livestream earnings, positioning the platform as a serious contender against Twitch and Kick.
Platform Evolution
X currently supports livestreaming through its mobile app and Media Studio Producer with RTMP compatibility. Existing monetization relies on Creator Ad Revenue Sharing and Subscriptions.
The Promised Shift
Bier's statement signals a potential 10x improvement in earnings for live content compared to uploaded video. This dramatic increase aims to attract streamers seeking better revenue opportunities.
Key Potential Monetization Changes
- Increased ad-revenue splits specifically for live content
- High-velocity tipping system with reduced platform fees
- Integration of X's ad platform to pay based on concurrent viewership
Competitive Landscape
- Kick has invested heavily to lure top talent like xQc and Amouranth
- X holds a structural advantage with its large built-in audience, reducing the need for streamers to rebuild follower bases on a new platform
- Challenges remain in shifting platform culture and improving discoverability of live content
Next Steps
A formal announcement detailing the new monetization multipliers is expected in the coming weeks.