Uber Unveils New Products in Push to Become a 'Super App'
Uber announced several new products at its annual Go-Get event in New York on Wednesday, aiming to attract more users and differentiate itself beyond ride-hailing.
The company introduced new verticals including hotel bookings, shopping, and expanded grocery delivery, as part of its strategy to become an all-in-one super app.
CEO Dara Khosrowshahi stated that Uber aims to simplify travel experiences for consumers.
"Uber aims to simplify travel experiences for consumers." — CEO Dara Khosrowshahi
The company is also partnering with Joby Aviation for all-electric air taxis and has previously invested in freight, chauffeur services, skiing, and driverless cars.