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LIV Golf Announces Board Appointments and Strategic Shift to Multi-Partner Investment Model

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LIV Golf Announces New Board Appointments as League Transitions to Multi-Partner Investment Model

The league aims to secure long-term financial partners as it shifts from a foundational launch phase to a diversified investment model.

Gene Davis and Jon Zinman have been appointed to lead an independent board tasked with institutionalizing the league and evaluating strategic opportunities. Both bring extensive experience in turnaround management and strategic advisory.

League Performance

LIV Golf reported a 100% increase in revenue year over year in 2026, with record-breaking engagement. The league attributes this growth to the Team Golf model and a global, commercially vibrant platform.

Board Member Backgrounds

  • Gene Davis: Chairman and CEO of PIRINATE Consulting Group, LLC, specializing in turnaround management and strategic advisory. He has held senior roles at Delta Airlines, Smurfit-Stone Container, and others.
  • Jon Zinman: Founder and managing member of JZ Advisors LLC. With nearly 20 years of experience in investment analysis, board roles, and restructuring law, he currently serves on the boards of Azul Airlines, Keenova, and others.

"The executive team sees an opportunity to formalize the league's structure, attract capital, and position for growth." — Gene Davis, Chairman of the Independent Directors Committee