The Devil Wears Prada 2 to Kick Off Summer Movie Season

The summer movie season will begin with the release of "The Devil Wears Prada 2" on May 2, 2025, replacing the originally scheduled "Avengers: Doomsday" which was delayed.

Key Details

• Walt Disney swapped the release dates after filmmakers needed more time on the Marvel film.
• Box office analysts expect a strong opening for "Prada 2," with Fandango's Shawn Robbins projecting at least $70 million in domestic ticket sales for the opening weekend.
• The release coincides with a decline in the share of box office revenue from action films, according to TD Cowen analyst Doug Creutz.

"It appears audiences are no longer eager to see even good superhero films today as they were pre-pandemic."
— Doug Creutz, TD Cowen

Background

Action/adventure movies accounted for 35% of ticket sales from the top 100 films in 2025, tied for the lowest share since 2010 and marking the third consecutive year in the mid-30% range.

• In 2022, action films captured 56% of domestic box office dollars, boosted by "Top Gun: Maverick."
• The number of action films released annually has remained steady at about 25 for over a decade.

Analysis

Creutz noted that while lower quality may be a factor, even positively reviewed action films are earning less than in pre-pandemic years.

Trends in Other Genres

Family films and horror films have seen increased popularity. Recent hits include "Lilo & Stitch," "Zootopia 2," and "The Super Mario Bros Movie."

"We need more dramas and comedies... They say nobody goes to dramas or comedies anymore. It's because they aren't actually making anything (in those genres) to go to."
— Greg Marcus, CEO of Marcus Corporation

Upcoming Releases

Box office analysts are bullish on summer releases including "Spider-Man: Brand New Day," "The Mandalorian and Grogu," and the delayed "Avengers: Doomsday" scheduled for December.

Conclusion

Robbins expressed hope that the success of "The Devil Wears Prada 2" could encourage more genre diversity at theaters, stating:

"It doesn't have to be just one genre that launches moviegoing into a very lucrative season."
— Shawn Robbins, Fandango