Apple Beats Wall Street Expectations with $8.4B Mac Revenue
Apple reported Mac revenue of $8.4 billion in the second quarter ended March 28, surpassing Wall Street expectations of "low $8 billion." Total company revenue hit $111.2 billion, up 17% year-over-year, while Mac sales specifically increased 6% from the same period last year.
"Customer demand for the Neo was off the charts." — CEO Tim Cook
Key Drivers of Growth
Product Launches
Apple attributed some growth to the MacBook Neo, released in March. CEO Tim Cook stated that customer demand for the Neo was "off the charts," with Apple setting a record for new Mac customers.
AI Workloads Fueling Demand
Cook noted that Mac mini and Mac Studio models sold out due to demand for running local AI models, such as OpenClaw. He said customer recognition of the Mac as an AI platform "is happening faster than what we had predicted."
Market Performance
The Mac mini was the top-selling desktop in China, a market showing increased interest in OpenClaw.
Supply Constraints
MacBook Neo was supply constrained. Cook stated it may take "several months" to achieve supply-demand balance for Mac mini and Studio models.
"We’re not at the point where we’re saying this [constraint] is going to end anytime soon. And it’s not because of a problem, per se, other than we just under-called the demand."
Enterprise & Education Adoption
- Enterprise Demand: Companies like Perplexity adopted Mac as their preferred platform for building enterprise AI assistants.
- Educational Sector: Kansas City Public Schools reportedly replaced Chromebooks with MacBook Neo.
Quarter-over-Quarter Snapshot
Mac revenue was flat quarter-over-quarter, indicating that the new demand has not yet scaled significantly.