"Stop selling your art, start selling your business case."
That’s the core message from producer and investor Deanne Weir, who urged the Australian screen industry to sharpen its self-marketing to attract a share of the impending intergenerational wealth transfer—estimated at $3.5 to $5.4 trillion over the next two decades.
Industry Challenge: Attracting New Capital
At the Screen Forever conference, Deanne Weir spoke on a panel titled "Attracting more private..." (article truncated). She highlighted a critical opportunity for the screen sector: the massive transfer of wealth from Baby Boomers to younger generations.
Younger investors are more likely to back ventures that align with their values, creating a natural opening for content-driven industries.
The Core Advice
- Improve self-marketing: Weir advised the industry to better articulate its value proposition to potential investors.
- Target value-aligned capital: The shift in generational wealth means investors will prioritize projects that resonate personally and ethically.
- Prepare for a long-term shift: The $3.5–$5.4 trillion transfer is expected to unfold over the next two decades, offering a sustained window for attracting investment.
This advice comes as the screen industry seeks to diversify funding sources beyond traditional broadcasters and government grants.