The Walt Disney Company and OpenAI have entered into a three-year licensing agreement. This agreement will integrate Disney characters and images into Sora, OpenAI's short-form video generation platform.
The collaboration will allow users to create and share videos utilizing over 200 animated characters from Disney, Marvel, Pixar, and Star Wars. The agreement specifies that it does not include the use of any talent likeness or voices.
Under the terms of the agreement, The Walt Disney Company will invest $1 billion into OpenAI and will become a major customer of the artificial intelligence company.
Fairplay, a non-profit advocacy group focused on reducing children's screen time, released a statement regarding the agreement. The group stated that it believes the agreement "betrays kids," arguing that while OpenAI prohibits children from using Sora, the integration of popular characters could attract young users to the platform.
Both Disney and OpenAI have issued a joint statement affirming their commitment to protecting creator rights and maintaining controls to prevent the generation of illegal or harmful content.
Access to the integrated content for Sora users is scheduled to begin in 2026.