"Doctors provide trustworthy, tailored advice in a confidential setting, with medical training and understanding of patient history."
– Dr Danielle McMullen, AMA President

Campaign Launch

The Australian Medical Association (AMA) has launched a national social media campaign called 'Have the Jab Chat' to encourage Australians to speak with their doctor about vaccination. The campaign responds to declining immunization rates and widespread misinformation.

Declining Vaccination Coverage

Australia's vaccination rates have declined since the COVID‑19 pandemic. Coverage for key childhood vaccines is now below the 95% level needed for community protection. The AMA's immunisation report shows sustained declines across all age groups.

Misinformation and Confusion

Dr McMullen stated that misinformation spreads faster than facts online, including deepfakes, creating significant confusion. She emphasised that Australians are not rejecting vaccines outright, but are delaying or questioning vaccination due to conflicting information.

Doctors vs. AI: The Trust Factor

Many Australians turn to AI tools and online searches for health advice, Dr McMullen noted. However, she warned that these tools cannot access medical history or assess individual risks. In contrast, general practice improves vaccination rates through trusted relationships and continuity of care.

"Australians are not rejecting vaccines but are delaying or questioning vaccination due to conflicting information."

Flu Vaccination Push

Gateway Health CEO Trent Dean emphasised the importance of flu shots, especially for at-risk groups including:

• Older people
• Young children
• People with chronic conditions
• Aboriginal and Torres Strait Islander people

Key Facts at a Glance

• Campaign: National, social media-based ('Have the Jab Chat')
• Childhood vaccine coverage: Below 95% target
• Concurrent promotion: Influenza vaccination