Zagreb's Christmas Market: A Strategy for Year-Round Tourism Growth

Croatia's capital, Zagreb, actively promotes its Christmas market as a method to attract tourists during the non-summer months. Tourism constitutes over 20% of Croatia's economy, prompting efforts to diversify the country's tourism offerings beyond its traditional summer peak season. Tonci Glavina, Croatia's Tourism Minister, has indicated a strategic shift towards developing the nation as a year-round tourism destination, moving beyond a singular focus on