LEGO Expands Age Range to '100+' in Tribute to Sir David Attenborough
"There’s no age limit for those who never stop playing."
LEGO has updated its official age range on a social media post—from the standard 4–99 to 4–100+—in celebration of Sir David Attenborough's 100th birthday.
The company shared the tribute on social media, pairing the revised age range with an image of a LEGO figure resembling the broadcaster. The caption read:
"Happy 100th birthday, Sir David Attenborough. There’s no age limit for those who never stop playing."
The gesture highlights the toy company’s longstanding message that creativity has no expiration date. However, it remains unclear whether this updated age range will appear on physical product packaging or is limited to the online tribute.