Take-Two Interactive Stock Rises 7.7% Amid Renewed GTA VI Excitement

Take-Two Interactive (TTWO) Jumps 7.7% on GTA VI Rumor, Insider Sales Raise Eyebrows

Shares of Take-Two Interactive Software (TTWO) surged 7.7% following a widely circulated Best Buy affiliate-marketing email. The email suggested a physical pre-order window for the highly anticipated Grand Theft Auto VI, referencing a promotional period from approximately May 18 to May 21, 2026. Investors interpreted this as a potential pre-order launch date.

The rumor-driven rally coincided with Take-Two’s upcoming earnings release, increasing market expectations for official commentary on the game’s timeline.

Insider Trading Activity

Insider sentiment has been notably one-sided. Over the past six months, insiders have executed 22 sales and zero purchases of TTWO stock.

• Chairman and CEO Strauss Zelnick sold 60,000 shares for approximately $12.86 million.
• Chief Legal Officer Daniel P. Emerson sold 3,615 shares for approximately $810,295.
• Other insiders—including William B. Gordon, Ellen F. Siminoff, Lainie Goldstein, Laverne Evans Srinivasan, Michael Dornemann, and Michael Sheresky—also sold shares.

Key Signal: The complete absence of insider purchases over a six-month span suggests a cautious stance from those closest to the company.

Hedge Fund Activity

Institutional activity reflects a mixed outlook. In the most recent quarter, 522 institutional investors increased their holdings in TTWO, while 507 decreased their positions—a nearly even split.

Congressional Stock Trading

On February 12, 2026, Representative Julia Letlow sold up to $15,000 of TTWO stock, adding another data point to the trading activity around the name.

Analyst Price Targets

Six analysts have issued price targets for TTWO in the last six months. The median target stands at $300.0, with recent estimates ranging from $280 to $300.

This article is not financial advice.