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Majority of Canadians report avoiding news, study finds

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69% of Canadians at least occasionally avoid news, a global survey finds, with 'negative mood' and 'feeling overwhelmed' cited as top reasons.

The Science of News Fatigue: Why We're Turning Away from the Headlines

The Reuters Institute's 2025 Digital News Report indicates a record-breaking trend: globally, 40% of respondents now report at least sometimes or often avoiding news. In Canada, that figure jumps to 69%.

Common reasons include negative mood, feeling overwhelmed, and a sense of powerlessness.

Why Our Brains Are Wired to Wince

Research in developmental psychology suggests news fatigue is a predictable response. It stems from our human cognitive architecture, which evolved to prioritize threats. The negativity bias, a well-documented phenomenon, causes the brain to weigh negative information more heavily than positive.

Modern media exposes this ancient system to a global scale of threats, far exceeding its evolutionary design. The result is a system in overload.

What the Research Shows

A study in Nature Human Behaviour analyzing 105,000 news headlines found a direct link: each additional negative word increased click-through rates. This confirms that negativity grabs attention, but it comes at a cost.

Physiological studies show stronger biological stress responses to negative news. A 2022 study introduced a new concept, Problematic News Consumption (PNC) , finding that 17% of US adults had severe levels. Of that group, 61% reported feeling unwell due to their news habits.

How to Regain Control

Experts suggest managing consumption through deliberate engagement rather than complete avoidance. Key recommendations include:

  • Contain your intake: Define specific, limited time windows for checking the news.
  • Prioritize depth over volume: Read one thorough article rather than dozens of headlines.
  • Distinguish information from action: Ask yourself if this news requires a response or is simply informational noise.
  • Recognize 'rage bait': Learn to identify content deliberately designed to provoke a negative reaction to keep you engaged.