A High Plains Drifter Recruiting Tool: LCSO Unveils Striking New Durango
The Laramie County Sheriff's Office (LCSO) has introduced a new Dodge Durango SUV as a recruiting vehicle, wrapped in Western-themed artwork designed to grab attention and spark conversations.
The wrap features a cowboy on horseback on a white background, created by Cheyenne mural artist Jordan Dean. Sheriff Brian Kozak requested a design inspired by a "high plains drifter, Clint Eastwood kind of cowboy hard charge-in graphic."
The vehicle is assigned to Cpl. Heather Wilson in the hiring unit and is intended to spark conversations about careers with the sheriff's office. It includes a pull-out television screen for hiring videos and will soon be equipped with a PlayStation running a pursuit-driving game for public events.
Background
The artist, Jordan Dean, previously painted murals inside the Laramie County Detention Center and suggested designing a law enforcement vehicle.
The design process involved creating a "Wyatt Earp-style" concept with motion and action, according to Dean.
The vehicle is equipped with extensive emergency lighting and can play the "Bad Boys" theme and the national anthem.
Context
LCSO employs approximately 240 people and maintains a vacancy rate of about 10%, with 10–15 positions open at any time.
The cruiser made its first major public appearance in Cheyenne during a downtown summer event.
Sheriff Kozak stated the vehicle's purpose is to attract attention and facilitate conversations about recruitment.