Lavazza Launches Coffee Tablets in the U.S. Market
Product Launch
Lavazza has introduced its Tablì coffee tablets to the U.S. market. The tablets are made of compressed ground coffee without gelatin, coating, or binders.
They are compatible only with Lavazza's proprietary Tablì coffee machines. The initial varieties include espresso, double espresso, decaf espresso, super crema, and lungo.
Market Context
Lavazza aims to compete in the single-serve coffee segment, currently dominated by Keurig Dr Pepper, which holds approximately 50% of the U.S. market share for fresh ground coffee pods.
Nespresso holds roughly 7%. Lavazza already sells K-cup pods through a partnership with Keurig.
Company Performance
In 2025, Lavazza reported net profit of €92 million on net revenues of €3.9 billion. Its North American revenue increased by 26.9% in 2025. The company stated its intention to achieve €1 billion ($1.15 billion) in U.S. revenue eventually.
For context, Keurig reported $3.99 billion in U.S. coffee segment net sales in 2025.
Statements by Lavazza CEO Antonio Baravalle
- The tablet production required a complex industrial process to achieve compactness and compatibility with the machine.
- Lavazza is strongly investing in the U.S., which it considers an important market.
- Lavazza does not expect to outperform Keurig or Nespresso but aims to find its own space. The company is satisfied with its existing contract with Keurig.
Product Development
Tablì resulted from Lavazza's 2020 acquisition of Italian startup Caffemotive.
Development took five years and over 15 patents, and a new production facility was built in Gattinara, Italy.