HYBE Collaboration Video Sparks Public Debate

On June 11 (KST), HYBE released a collaboration video featuring groups ILLIT, LE SSERAFIM, and KATSEYE. The song's lyrics prompted significant public reaction, with some listeners interpreting the words as addressing critics, while others criticized both the lyrics and overall tone of the song.

"Social media users expressed disapproval of the lyrics, describing them as uninspiring and of poor quality."

Specific Controversies Cited

Some comments suggested that the negative reception toward these groups stems from specific underlying issues:

• Alleged racial mistreatment of a member
• Plagiarism of aesthetics and music
• Mockery of another group within the same company

Vocal Ability in Question

Others criticized the groups' vocal abilities, with some stating that lack of singing skill contributes to the criticism they receive.

The reaction underscores the growing scrutiny of HYBE's management and the polarizing relationship between its artists and their audiences.