Scaleup Mediafund Launches Fourth Media-for-Equity Fund
Scaleup Mediafund has launched its fourth media-for-equity fund, securing a capacity of $25 million. All existing partners—News Corp Australia, Foxtel, NOVA Entertainment, oOh!media, and REA Group—have committed to the new vehicle. This launch follows the fully invested third fund, which was valued at $15 million.
"Early-stage companies can access premium advertising inventory without upfront cash, which serves as a catalyst for sustainable growth."
Scaleup investment principal Michael Lamont said the fund launch reflects strong confidence in the media-for-equity model. He noted that the fund targets founders who possess a strong consumer offering, have demonstrated product-market fit, and are ready to scale.
Background
Founded in 2017, Scaleup operates as a media-for-equity fund where publishers and broadcasters provide advertising inventory in exchange for equity stakes.
The fund has built a portfolio of over 20 consumer-facing companies, with five having reached acquisition or IPO status. Portfolio sectors span consumer goods, health, fintech, proptech, and services, featuring brands such as Hawke's Brewing, Finder, Naked Life, Bare Funerals, and NobleOak.