Yango Appointed to Lead Media Strategy for Farizon’s Australian Rollout

Yango has been appointed by Jameel Motors to lead media strategy, planning, and buying for the Australian rollout of Farizon, Geely's electric commercial vehicle brand. Jameel Motors is the official Australian distributor for Farizon.

The appointment follows a previous collaboration between Yango and Jameel Motors on the local launch of the Farizon VE7 electric commercial van.

"At Yango, we use human ingenuity to connect the right people with the right message to drive tangible business outcomes." — Amy Carr, General Manager of Growth at Yango

The account aims to connect Farizon with Australian fleet operators and small business owners. Yango's responsibilities include media activities designed to build brand awareness and drive lead generation.

Jameel Motors plans to expand Farizon's local distribution and dealership network in Australia.

Key Statements

Amy Carr, General Manager of Growth at Yango, stated that the agency would apply its automotive experience to the account. She added that working with Jameel Motors on the VE7 launch demonstrated what they can achieve together, and they are excited to combine automotive expertise with a results-driven approach to help scale Farizon's footprint.

"Scaling an ambitious brand like Farizon in Australia requires more than global backing; it needs a dedicated local team that understands our audience and knows how to deliver results." — Stephen Clark, Marketing Manager at Jameel Motors Australia

Stephen Clark, Marketing Manager at Jameel Motors Australia, said that Yango's previous work on the VE7 launch helped secure the appointment. He noted that Yango's approach and proven media expertise during the VE7 launch made them the clear choice.

Creative Collaboration

Yango is also working with independent brand and creative agency Traffic. The agencies will align media activity with creative work for Farizon.

The appointment is effective immediately.