THE ICONIC Appoints Emotive as Creative Agency Following Competitive Pitch
Sydney, Australia – THE ICONIC has selected independent creative company Emotive as its creative agency following a competitive pitch process. The account was previously held by Dentsu Creative.
Emotive will build on the existing 'Got You Looking' campaign as the business enters its next growth phase. The agency will lead creative direction to sharpen the platform's cultural role, connecting it to audience behavior, customer connection, and commercial growth.
"Emotive understood both earning attention and linking it to commercial outcomes."
— Joanna Robinson, CMO at THE ICONIC
Gavin McLeod, Chief Creative Officer at Emotive, stated that the agency's approach is to unlock more potential of the 'Got You Looking' platform rather than reinvent it.
Jessica Cluff, Head of Earned Creative at Emotive, highlighted the importance of "leaning into culture to make the brand relevant."
Sebastian Revell, Chief Strategy Officer of Emotive, emphasized the need to "turn attention into action and connect emotionally with audiences."
This appointment follows a successful period for Emotive, which recently secured accounts with Google Pixel, AMP North, and Nespresso.