Key Details
"EUROPE WE NEED RANCH ASAP."
- Soccer fans visiting the U.S. for World Cup matches have expressed positive reactions to American friendliness, infrastructure, and cultural items including ranch dressing.
- Elsa Thora, a visitor from Sweden, posted on X, "EUROPE WE NEED RANCH ASAP."
- Hidden Valley hired six "Ranchbassadors" this summer to promote ranch dressing in Europe.
- The TSA advised international visitors on Instagram to pack ranch dressing in checked bags.
Background
- Ranch dressing was created in 1949 by Steve Henson, a plumbing contractor, using buttermilk, mayonnaise, and herbs.
- Henson and his wife later operated Hidden Valley Ranch in California, where the dressing gained popularity.
- In 2024, ranch dressing surpassed ketchup as the top-selling condiment in the U.S., with 75% of Americans expressing liking or love for it, according to Datassential.
- Ranch flavor has been incorporated into products such as popcorn, taco shells, ice cream, and lip balm.