Multiple TV manufacturers have announced or released flagship television models for the 2025 and 2026 model years, featuring advances in brightness, display technology, and design. The new models include the Samsung S95H OLED, the Sony Bravia 8 II QD-OLED, the Sony Bravia 9 II and Bravia 7 II LCDs, a Sony "True RGB" Mini LED technology preview, and the LG G6 OLED.
Samsung S95H OLED TV
The Samsung S95H is an OLED TV that serves as the successor to the S95F model. It features a redesigned metallic silver frame and increased display brightness. The 65-inch model has a suggested retail price of $3,399.99, which is $100 higher than its predecessor.
Design and Audio
The TV’s design places the OLED panel in front of a metallic silver frame, creating a "floating" appearance. This design allows speaker drivers to project sound in multiple directions. The television includes legs for tabletop placement and is also compatible with wall mounting. The remote control is largely unchanged from the S95F, featuring a circular navigation pad, menu and playback controls, a microphone, volume and channel rockers, and four app buttons; it does not have a dedicated input button.
The S95H includes a 70-watt, 4.2.2-channel sound system with side- and up-firing drivers. It supports Dolby Atmos spatial audio and Samsung’s Object Tracking Sound+ processing. The Q-Symphony feature allows integration with compatible Samsung Q-Series soundbars.
Smart TV and Connectivity
The TV operates on Samsung’s Tizen OS platform. It offers access to streaming services including Amazon Prime Video, Apple TV, Crunchyroll, Disney+, Netflix, Twitch, and YouTube. The TV supports Apple AirPlay, Google Cast, and Miracast/WiDi for local device streaming. It features hands-free voice assistance via Alexa and Samsung's Bixby. Connectivity includes Wi-Fi 6E, Bluetooth 5.3, and an ATSC 1.0 tuner; it does not support ATSC 3.0.
Display Performance
The S95H’s 4K OLED panel has a 165Hz refresh rate and supports HDR10, HDR10+, and HLG high dynamic range formats. It does not support Dolby Vision.
Brightness measurements in HDR Movie mode were recorded as:
- 419 nits with a full-screen white field
- 1,715 nits with an 18% white field
- 2,604 nits with a 10% white field
Sources report that the S95H’s 10% white field brightness exceeds other tested OLEDs, including the Panasonic Z95B (2,015 nits), the LG G5 (2,386 nits), and its predecessor, the S95F (2,138 nits). This brightness is described as comparable to high-end mini-LED TVs. One review noted that HDR color accuracy was poor, reporting a ColorMatch error of 17.38 and an average color checker error of 12.83. Other sources reported that color performance was excellent, with HDR colors extending beyond the DCI-P3 color space, though SDR greens, yellows, and reds showed slight undersaturation, and some HDR magentas and yellows appeared slightly warm.
Picture Quality
Reviewers noted that the combination of high brightness, color performance, and OLED black levels produced high picture quality. Test content from "Planet Earth II" and "The Great Gatsby" demonstrated lifelike visuals, accurate colors, and strong contrast. No light bloom was observed.
Gaming
The TV supports gaming with a 165Hz refresh rate, Variable Refresh Rate (VRR), AMD FreeSync Premium Pro, and Nvidia G-Sync. Direct input lag testing for the S95H was not possible due to equipment issues. A similar model, the S90H, recorded an input lag of 9.1ms for 4K60 signals and 4.8ms for 1080p120 signals during preproduction testing.
Sony Bravia 8 II QD-OLED TV
Sony has introduced the Bravia 8 II, a QD-OLED TV model available in 55-inch and 65-inch sizes. The 55-inch model has an MSRP of $2,599.99, and the 65-inch model has an MSRP of $3,299.99.
Display and Features
The Bravia 8 II supports Dolby Vision, HDR10, and HLG HDR formats. It operates on Google TV. The TV includes four HDMI inputs, two of which are HDMI 2.1 ports, with one port supporting eARC/ARC. Gaming features include support for 4K/120Hz, VRR, and ALLM. The TV has a two-position stand designed to allow for soundbar placement beneath the screen. In HDR, the TV registers a peak brightness of 1,884 nits for small highlights and 1,590 nits from a 10% window. Full-screen white measures 239 nits.
Performance
The Bravia 8 II was recognized at the Value Electronics 2025 TV Shootout. One review noted its picture quality and processing were highly regarded, though its out-of-the-box color accuracy was slightly less perfect than its predecessor, the A95L. A slight blue tint in HDR grayscale and colors was noted, which is correctable through professional calibration. Minor QD-OLED panel characteristics, such as slight raised blacks with a purplish tint and subtle color fringing, were observed.
Sony True RGB Mini LED Technology (Preview)
Sony has announced its "True RGB" Mini LED TV technology. Specific models, specifications, release dates, and pricing have not been announced. The technology features independently controlled red, green, and blue diodes and a new backlight drive system.
Initial Impressions
An early preview of a flagship Sony True RGB TV was conducted at Sony's Tokyo HQ, where it was compared against a Bravia 9 model, other RGB Mini LED TVs, and a Sony BVM-HX3110 mastering monitor. Access to technical details and design remains restricted.
The True RGB TV's backlight exhibited granular brightness control and color expression.
In side-by-side comparisons, the True RGB TV demonstrated differences in backlight operation compared to the Bravia 9. Performance benefits included punchier, richer colors, brighter images without loss of black depth, and the ability to discern image content from the backlight alone.
Comparisons with unnamed rival RGB Mini LED TVs indicated that the Sony True RGB TV delivered consistent colors and brightness across different image window sizes and viewing angles, whereas competitors showed varying degrees of color shift and blooming. Compared to the Sony BVM-HX3110 mastering monitor, the True RGB TV demonstrated colors closer to the monitor and improved viewing angles.
Sony Bravia 9 II and Bravia 7 II (Leak)
A leak has disclosed Sony's upcoming Bravia 9 II and Bravia 7 II TVs. Both are reported to use an RGB LED panel with Sony's Backlight Master Drive Pro and X-Wide Angle Pro technology. An earlier rumor of 5,000 nits peak brightness was not confirmed by the leak. The Bravia 9 II is expected to have a maximum size of 115 inches, and the Bravia 7 II a maximum size of 98 inches. Both TVs are reported to run Android TV and support Google Gemini features.
The leak also included details on audio products, such as the Bravia Theatre Trio speaker system, subwoofers, and soundbars. No pricing or release dates were provided.
LG G6 OLED TV
The LG G6 is an OLED TV employing Tandem technology with two stacked panels. The 65-inch model is priced at $3,400 at Best Buy.
Display Performance
The G6 offers a peak brightness of up to 2,511 nits in HDR. Measurements include 1,070 nits for SDR peak brightness (brightest mode) and 530 nits (accurate mode). In HDR, peak brightness is 2,511 nits (brightest mode) and 2,232 nits (accurate mode).
Picture Quality
Reviews indicated the G6 offers improved brightness over its predecessor, the G5, and exhibits excellent shadow detail. However, it shows a green tinge when viewed off-angle and is less color accurate than the G5. One review noted average to poor color accuracy in HDR color checker tests, with an error score of 5.78.
Features
Connectivity includes four HDMI 2.1 ports, three USB 2.0 ports, and Wi-Fi 5. The TV runs on LG’s webOS platform with AI chatbot integration (Copilot, Google Gemini). Gaming features include a 120Hz native refresh rate and support for Nvidia G-Sync and AMD FreeSync Premium. Input lag in Game mode was measured at 13.57ms (1080p) and 12.90ms (4K HDR). The desktop stand is sold separately for $100.
2026 TV Market Comparison
A separate comparison of four 2026 TV models—the LG C6, Samsung S90H, Sony Bravia 7 II, and TCL C8L—was published, providing a general overview of the market.
- LG C6: An OLED with excellent contrast and gaming support but has a glossy screen.
- Samsung S90H: An OLED with a matte finish to reduce glare but lacks Dolby Vision.
- Sony Bravia 7 II: An LCD with mini-LED backlighting, offering high brightness and accurate colors but has limited HDMI 2.1 ports.
- TCL C8L: A lower-cost LCD with mini-LED, high brightness, and good gaming specs but has lower contrast and motion handling.