Valve has revised its guidance on AI disclosure, clarifying that while the use of "AI-powered tools" for "efficiency gains" is not the primary focus of its policy, developers must still disclose if generative AI is used in their games. Valve's updated AI policy aims to distinguish between AI tools used for development efficiency and generative AI used to create content that is part of the final game.
Key Policy Details
- Efficiency Tools: The policy states that AI-powered tools integrated into development environments for efficiency gains are not the focus of the disclosure requirement. This includes tools like code helpers.
- Generative AI Content: The policy is concerned with AI used to create content that "ships with your game" and is consumed by players. This encompasses assets such as artwork, sound, narrative, and localization.
- Disclosure Question: Developers are now asked to indicate "Yes" or "No" to the question: "Does this game use generative artificial intelligence to generate content for the game, either pre-rendered or live-generated? This includes the game itself, the store page, and any Steam community assets or marketing materials."
Industry Reactions
The updated policy has been perceived by some as a thoughtful middle ground, recognizing the distinction between AI for development processes and AI for content creation. This approach is seen as practical for developers and player-centric.
Previously, Epic Games' Tim Sweeney had criticized Valve's requirement for generative AI disclosure, stating that a "Made with AI" label was no longer necessary.