Mobile Usage Report
Market intelligence firm Similarweb reported that Meta's Threads has surpassed Elon Musk's X in daily active mobile usage. While X maintains dominance on the web, Threads' mobile application for iOS and Android has consistently increased its daily active users over recent months.
Key Statistics
As of January 7, 2026, Similarweb's data indicated that Threads had 141.5 million daily active users on iOS and Android. In contrast, X recorded 125 million daily active users on mobile devices.
Factors Contributing to Threads' Growth
The increase in Threads' daily mobile usage is attributed to several factors, including cross-promotions from Meta's larger social platforms like Facebook and Instagram, its focus on content creators, and the rapid introduction of new features. Over the past year, Threads has added functionalities such as interest-based communities, improved filters, direct messages, long-form text capabilities, and disappearing posts, with testing for games also observed.
Contextual Developments
This growth in Threads' mobile usage appears to be part of a longer-term trend and is not directly linked to recent controversies surrounding X. These controversies include reports of users employing X's integrated AI, Grok, to generate non-consensual nude images. The deepfake image concerns have prompted investigations by various regions, including California's attorney general, the UK, EU, India, and Brazil. Separately, the events on X also led to an increase in app installations for the social networking startup Bluesky.
Official User Figures
According to Meta's official statements, Threads reached over 400 million monthly active users in August 2025. The company later reported 150 million daily active users in October of the same year.
Web Usage and U.S. Market
Similarweb data also shows that Threads has limited traction on the web, with approximately 8.5 million daily web visits across Threads.com and Threads.net as of January 13. X, however, maintains a stable web audience, recording around 145.4 million daily web visits. In the U.S., X still leads Threads in daily active users, though the gap has narrowed significantly compared to a year prior, when X had twice the number of U.S. daily active users.