Telly, a startup offering free dual-screen televisions, made significant shipping projections in 2023, aiming for 500,000 units by year-end and millions more in 2024. However, an investor update from November 2025 indicated that approximately 35,000 Telly TV sets were in consumers' homes by Q3 2025, an increase from 28,000 in the previous quarter. The company announced intentions to increase deliveries and order an additional 100,000 TVs from its hardware supplier, Foxconn.
Telly's product is a free TV that features a secondary screen for advertisements and widgets, including sports scores and news headlines. It also incorporates a voice assistant and an integrated camera for video calls and motion games. The company reported receiving 250,000 preorders by June 2023.
Fulfilling these orders has presented logistical challenges, particularly concerning product damage during transit. The Q3 investor update revealed that 10 percent of Telly TVs shipped via FedEx arrived broken. The company has since switched to RXO as its logistics partner, which reportedly led to a significant reduction in breakage.
Providing high-priced hardware for free has required substantial capital. Telly secured $350 million through two rounds of debt funding in recent months.
Despite the deployment challenges, the startup reported $22 million in annualized revenue during Q3 2025. This figure suggests that each Telly TV unit could generate over $50 in monthly advertising revenue, exceeding the average revenue per user reported by other smart TV businesses like Roku in prior years.
Telly CEO Ilya Pozin stated in a September podcast that hardware development is not inherently difficult, citing companies such as Apple, Google, and Tesla as examples. He expressed belief in Telly's potential to develop into a 'trillion-dollar company'.