Substack Launches New TV Applications for Video and Livestream Content

Substack has officially launched new applications for Apple TV and Google TV. These new platforms are designed to enhance the distribution of video and livestream content for its creators.

The applications incorporate a "For You" feed, which is set to recommend content from a diverse range of creators. Accessibility for these TV apps is broad, as they are available to both free and paid Substack subscribers. Looking ahead, Substack plans to further expand these offerings by introducing audio content and additional discovery features.

Some users have voiced concerns regarding Substack's emphasis on video content, advocating for a continued focus on written material.

User Reactions: A Mixed Response

Initial user feedback on the new TV applications indicates a divergence of opinion. While the move to expand content formats may appeal to some, others have expressed reservations. A segment of users has specifically raised concerns about Substack's increasing focus on video content, preferring that the platform maintain its core emphasis on written material.

Reflecting a Broader Industry Trend

The introduction of TV applications for video content by Substack aligns with a wider industry trend. Other major platforms, such as YouTube and Spotify, have similarly expanded their video offerings on television in recent times. This shift underscores a growing preference for consuming digital content, including podcasts and videos, on larger TV screens.

A significant illustration of this trend comes from YouTube, where users reportedly consumed 700 million hours of podcast content on their televisions in October 2025, highlighting the increasing importance of TV as a consumption platform for diverse digital media.