Yoto Announces First "Originals Week" – 16 New Titles, Discounts, and Free Content
Yoto Originals Week runs from 11 to 18 May 2026, featuring up to 20% off the entire Yoto Originals range.
New Titles and Major Discounts
Audio player company Yoto has announced its inaugural Yoto Originals Week, scheduled from 11 to 18 May 2026. The event will see the release of 16 new Yoto Originals titles on 11 May, alongside discounts of up to 20% across the entire Yoto Originals range.
Free Content on the Yoto App
During the week, users will have free access to over 11 hours of original audio content via the Discover section of the Yoto app. The content is curated for four age groups: 0-3, 4-6, 7-10, and 11+. To access it, users must download the Yoto app and create a free account.
Subscription Offer
Yoto is also promoting its Yoto Club Explorer subscription, which provides unlimited digital access to over 200 Yoto Originals cards. The subscription is priced at $7.99 per month, with a free two-week trial available.
Commitment to Human-Made Audio
"Every Yoto Originals card starts and ends with real people: a writer with an idea, a musician with a melody, a voice artist who makes a character come alive, an editor with an ear for detail."
Dan Hodge, Head of Yoto Studios, emphasized the company's dedication to human creativity in an era of increasing AI-generated content: "In a world where it’s increasingly easy to generate content with AI, we are committed to placing human-made audio at the heart of everything we produce. Yoto Originals are crafted with genuine care, creativity and talent, because we believe children deserve quality, trusted audio that’s made with as much love as it brings to every listen."
Background
Yoto produces screen-free audio players designed for children aged 3-12. The company offers a library of over 1,000 audio titles, including licensed content and original productions from Yoto Studios. Yoto launched in Australia in July 2024.
Social Media Engagement
Yoto Originals Week will also feature polls, giveaways, and exclusive content across Yoto's social media channels.