Samsung Targets Late 2026 Launch for AR Glasses

Samsung plans to launch its augmented reality (AR) glasses by the end of 2026. This timeline was confirmed during the company's Q4 2025 earnings call.

Executive Confirmation

Seong Cho, head of Samsung's mobile experience division, provided the first public confirmation of the 2026 release for the smart glasses. He outlined the strategic importance of the new devices.

"Next-generation AR glasses would contribute to the brand's AI and AR expansions, delivering rich, immersive, multimodal AI experiences through diverse form factors."

This announcement follows prior teasers after the introduction of Samsung's Galaxy XR headset, which operates on Google's Android XR platform.

Anticipated Features and Market Landscape

While Samsung did not provide firm details on specific upcoming products in its earnings report, previous leaks reported by Galaxy Club have offered some insights. These leaks indicated two prototype devices.

The prototypes suggest key features such as a built-in 12-megapixel camera, Bluetooth and Wi-Fi connectivity, and transition lenses designed to adjust automatically to sunlight.

The upcoming AR glasses are anticipated to enter a competitive market. They are expected to compete with existing products like Meta's Ray-Ban smart glasses and upcoming devices such as Snap Specs.

Industry Challenges and Pricing

Cho also acknowledged that 2026 is expected to be a "challenging" year for Samsung due to "rising cost pressure across the industry." He did not specify how this challenging environment would influence the pricing of new products.

However, Samsung's CEO has previously indicated that price increases for consumer tech companies are "inevitable," suggesting potential impacts on new device costs.

Broader Samsung Product Roadmap

Beyond the AR glasses, Samsung has other significant product launches on the horizon. The company's next major event, Unpacked, is anticipated in February, where the Samsung Galaxy S26 series is expected to be unveiled. Teasers for other new products may also be presented at this event.

Additionally, the Galaxy Z TriFold, a triple-fold smartphone, is set to launch in the US tomorrow with a price of $2,899.