Zerella Holdings Eyes Return of Commercial Potato Cultivation to Northern Territory

Zerella Holdings, a potato supplier, intends to commence operations in the Northern Territory. This move marks the potential return of commercial potato cultivation to the region after several decades.

Project Details and Scope

The company has submitted an application to clear approximately 210 hectares of vegetation on its Eagle Park property, located near Katherine, south of Darwin. This specific area is designated for irrigated potato production and related infrastructure.

Under this plan, the farm would focus on cultivating seed potatoes, which are crucial for growing the main crop. These seed potatoes are intended to supply Zerella's 50,000-hectare operation in the Mallee region of South Australia.

General Manager Renee Pye indicated that trials have shown the region's suitability for adding another rotation for seed production, particularly during the dry season.

The company aims to begin planting in April, pending the completion of a new shed, cool room, and power upgrades essential for the operation.

Historical Precedent and Challenges

Past attempts at commercial potato farming in the Northern Territory have faced difficulties. For instance, Mike Braun's venture in the late 1990s encountered significant hurdles.

These challenges included market oversupply and high operational costs, which ultimately led to the cessation of his operations after a few years.