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Pandora to Reduce Silver Jewellery Offerings to 25% Amid Price Volatility

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Pandora Adjusts Jewellery Material Strategy

Pandora's chief executive has stated that the company's objective is not to transition all jewellery to platinum plating.

The proportion of silver in its product offerings will be reduced to approximately 25%.

This adjustment is being made to decrease the company's exposure to silver, citing recent price volatility of the metal.