Once Upon a Farm's NYSE Debut and Financials

Once Upon a Farm commenced trading on the New York Stock Exchange (NYSE) on Friday, February 6, 2026, under the ticker "OFRM." The stock opened strongly at $21 per share, marking a 16% increase from its initial public offering price.

Shares subsequently rose 20% during afternoon trading.

The organic children's nutrition company had priced its IPO at $18 per share on Thursday, aligning with the expected range of $17 to $19. Once Upon a Farm and its backers successfully sold approximately 11 million shares, raising $197.9 million and valuing the company at $724 million.

Company Roots and Market Context

Founded in 2015 by Cassandra Curtis and Ari Raz, the Berkeley-based company offers a range of organic cold-processed, refrigerated baby foods and kid snacks. In 2017, actress Jennifer Garner and former Annie's Homegrown CEO John Foraker joined the company as co-founders. Garner serves on the company's board, holding the title "Farmer Jen," while Foraker is the CEO.

The company's public market debut occurs as consumers and policymakers increasingly express concerns about ultra-processed foods, particularly those consumed by children. This shift in consumer behavior has reportedly benefited brands like Once Upon a Farm.

Financial Performance and Strategic Decisions

In 2024, Once Upon a Farm recorded net sales of $156.8 million, representing a significant increase of 66% from the previous year. However, according to regulatory filings, its losses widened from $17.6 million to $23.8 million during the same period.

Once Upon a Farm, officially designated as a public benefit corporation, states its mission is to:

"Drive systemic change in childhood nutrition."

CEO John Foraker indicated that the company chose to go public rather than pursue a sale to uphold this commitment.

IPO Proceeds and Broader Market Trends

The company had initially planned to go public the previous year, but these plans were delayed due to a government shutdown. Once Upon a Farm intends to use the IPO proceeds to reduce debt, acquire new equipment, and fund general corporate purposes, as outlined in a regulatory filing.

More IPOs are anticipated this year, attributed to interest rate adjustments and a backlog of companies that previously deferred public offerings due to market volatility. This week witnessed seven companies, including Bob's Discount Furniture, conducting IPOs that each raised at least $150 million.