Cadillac Unveils Inaugural F1 Livery During Super Bowl Advertisement

Cadillac presented its first Formula 1 car livery during an advertisement aired during the NFL's Super Bowl. This high-profile reveal marks a significant step for the brand's entry into the prestigious motorsport.

Distinctive Two-Sided Livery Design

The car will feature a unique two-sided livery, a design approach reminiscent of BAR's 1999 car. The left side will be adorned in a grayish white, while the right side will showcase a sleek black finish.

Key Partners and Sponsorships Visible

Several key partners are prominently displayed across the car. TWG, the team owner, will be visible on the sidepods, while IFS, a Swedish software company, secures a spot on the rear wing endplates. The bargeboards will feature Jim Beam, an American bourbon whiskey, and Claro, a Mexican telecommunications company. Claro's sister brand, Telcel, will also be near the cockpit. Among the logos gracing the nosecone is global fashion brand Tommy Hilfiger.

Cadillac's Vision for Formula 1

Cadillac CEO Dan Towriss provided insight into the livery's significance and the brand's strategic entry into Formula 1.

"The livery represents the brand's identity and contribution to Formula 1, emphasizing its bold, modern, and American characteristics while respecting the sport's heritage," stated Towriss.

He further elaborated on the strategic decision behind the reveal locations. The choice to unveil the livery during the Super Bowl and in Times Square was a deliberate move to introduce Cadillac's identity at the intersection of performance, culture, and entertainment.

Driver Lineup Confirmed for Upcoming Season

Drivers Sergio Perez and Valtteri Bottas are confirmed to return to the grid for the upcoming Formula 1 season, completing the team's lineup.